Landing pages are a key tool for online marketing. They help turn visitors into customers. A good landing page builder makes it easy to create pages that work well. This guide will show you the top landing page builders and how to pick the right one for you.
What Makes a Great Landing Page Builder?
Before we look at specific tools, let's talk about what makes a landing page builder great.
Easy to Use
The best landing page builders are easy to use. You don't need to know how to code. Instead, you can drag and drop elements to build your page. This means you can make a landing page quickly, even if you're not tech-savvy.
Templates That Convert
Good landing page builders offer templates. These templates are designed to convert visitors into customers. They're based on what has worked for other businesses. You can use these templates as a starting point and change them to fit your needs.
Testing and Tracking
To make your landing pages better, you need to test them. The best landing page builders let you try different versions of your page. They also show you how well your pages are doing. This helps you make smart choices about your marketing.
Top Landing Page Builders Compared
Now, let's look at some of the best landing page builders out there.
1. Unbounce
Unbounce is a popular choice for many businesses. It uses AI to help you make better landing pages.
Key Features:
- AI helps you write better copy
- You can easily change your page design
- Works with many other marketing tools
Unbounce is great if you want to use AI to improve your landing pages. It's a bit pricey, but it offers a lot of features.
2. Instapage
Instapage is another top choice, especially for teams.
Key Features:
- Good for working with a team
- You can make pages that match your ads
- Detailed reports on how your pages are doing
Instapage is a good pick if you work with a marketing team. It's on the expensive side, but it has features that help teams work together.
3. Leadpages
Leadpages is a more affordable option that's still powerful.
Key Features:
- Lower price than some other options
- You can take payments on your landing pages
- Pages look good on phones and computers
Leadpages is a solid choice if you're on a budget but still want a lot of features.
4. Carrd
Carrd is the best free option for landing pages.
Key Features:
- Free for basic use
- Very easy to use
- Makes simple, good-looking pages
Carrd is perfect if you're just starting out or only need a simple landing page.
5. ConvertKit
ConvertKit is great if you want to build an email list.
Key Features:
- Easy to add email sign-up forms
- You can send emails to people who sign up
- Good for bloggers and creators
ConvertKit is the way to go if your main goal is to get more email subscribers.
6. Elementor
Elementor is the top choice for WordPress users.
Key Features:
- Works with WordPress
- Lots of design options
- You can build your whole website, not just landing pages
If you use WordPress, Elementor is a great tool to have.
7. Swipe Pages
Swipe Pages focuses on making pages that look great on phones.
Key Features:
- Pages work like phone apps
- Makes very fast loading pages
- Uses AI to send visitors to the best page
Swipe Pages is ideal if most of your visitors use phones.
8. Landingi
Landingi offers a lot of features at a lower price.
Key Features:
- More affordable than some other options
- Easy to update many pages at once
- Good tools for testing different page versions
Landingi is a good balance of features and price for small businesses.
How to Choose the Right Landing Page Builder
Picking the best landing page builder depends on what you need. Here are some things to think about:
Your Skill Level
If you're new to making websites, look for a tool that's easy to use. Carrd and Leadpages are good for beginners. If you're more experienced, you might like the advanced features of Unbounce or Instapage.
Your Budget
Landing page builders can cost different amounts. Some, like Carrd, have free plans. Others, like Unbounce and Instapage, cost more but offer more features. Think about how much you can spend each month.
What Features You Need
Do you need to take payments? Leadpages is good for that. Want to build an email list? Try ConvertKit. Make a list of the features you must have.
What Other Tools You Use
Most landing page builders work with other marketing tools. But some work better with certain tools than others. Check if the builder you like works with the other tools you use.
Tips for Creating High-Converting Landing Pages
No matter which tool you use, these tips will help your landing pages work better:
Write Clear Headlines
Your headline is the first thing people see. Make it clear and interesting. Tell people what they'll get if they use your product or service.
Use Strong Calls-to-Action
A call-to-action (CTA) is what you want people to do. It might be "Buy Now" or "Sign Up." Make your CTA stand out and use action words.
Add Social Proof
Show that other people like your product. You can use customer reviews, logos of companies you've worked with, or numbers that show your success.
Keep It Simple
Don't put too much on your landing page. Focus on one main thing you want people to do. Too many options can confuse visitors.
Make It Fast
A slow page will make people leave. Use a tool like Google PageSpeed Insights to check how fast your page is. Then, make it faster if you need to.
Test Different Versions
Try different headlines, images, or layouts. See which one works best. Most landing page builders let you do this easily.
Frequently Asked Questions
What is a landing page?
A landing page is a single web page designed to get visitors to take a specific action. This could be buying a product, signing up for a newsletter, or downloading a guide.
Do I need coding skills to use a landing page builder?
No, most landing page builders are designed for people who don't know how to code. They use drag-and-drop editors that make it easy to build pages.
Can I use my own domain name with a landing page builder?
Yes, most landing page builders let you use your own domain name. Some might require you to upgrade to a paid plan for this feature.
How much does a landing page builder cost?
Prices vary widely. Some, like Carrd, offer free plans. Others can cost anywhere from $15 to $200 or more per month. The price often depends on the features you need and how many visitors your pages get.
Can I sell products directly on my landing page?
Some landing page builders, like Leadpages, let you sell products directly on your page. Others might need you to connect to a separate e-commerce platform.
Conclusion
A good landing page builder can help your business grow. It lets you make pages that turn visitors into customers. The best tool for you depends on what you need and how much you can spend.
Remember, the tool is just the start. You also need to create content that speaks to your audience. Use clear language, strong calls-to-action, and proof that your product or service works.
With the right landing page builder and some practice, you can create pages that really work for your business. Start with one of the tools we've talked about here. Then, keep testing and improving your pages. Over time, you'll see more and more people taking action on your site.